At Kitty & Gus, we believe that the loveliest things are the ones made with care - a cushion that makes a corner feel cosy, a fabric that falls just right, a print that makes you smile every time you walk past it. That’s exactly why we’re so pleased to spotlight The Pure Edit - a thoughtfully curated home and lifestyle collection that puts sustainability and timeless style at the heart of every design.
It’s elegant, earth-friendly, and exactly the sort of quiet joy we like to live with.
Fabrics With a Lighter Footprint
The Pure Edit starts with what matters most - the materials.
You’ll find a beautiful mix of natural and recycled fibres, including organic cotton, linen, hemp, and clever yarns made from post-consumer plastic bottles (thanks to REPREVE® technology). These aren’t just buzzwords - they’re practical, planet-loving choices that feel soft, breathable, and enduring.
Prints You’ll Love for Years
From delicate florals to relaxed stripes and calming neutrals, The Pure Edit’s patterns are designed to blend in, not shout. They offer that sense of quiet comfort - a perfect backdrop to real life, whether you’re curling up with a book or hosting a long lunch in the sunshine.
They’re the kind of designs that slip into your home and feel like they’ve always belonged there.
Sustainability That Goes Beyond the Fabric
Sustainability runs through everything The Pure Edit does:
● Printed to order to reduce waste
● Low-VOC, Greenguard-approved inks for safer air indoors
● Foam-free furniture made with coconut coir and natural latex
● FSC-certified packaging and timber
● A transparent plan to reach net zero by 2050
It’s thoughtful, responsible, and refreshingly honest.
Pieces Made to Last
There’s no rush here - The Pure Edit is built around the idea that the best things take time. Their pieces are designed to be lived in, loved, and passed down. Think durable upholstery, natural fibres, and timeless style that won’t date next season.
Why We Love It at Kitty & Gus
The Pure Edit feels like a natural extension of our own values: slow living, careful sourcing, and design that holds meaning. It’s not just about what your home looks like - it’s about how it feels, and what it stands for. That’s why we’re proud to stock their collection.
Say Hello at The Border Union Show
We’ll be showcasing The Pure Edit at the Border Union Show this week, so if you're visiting, pop by the Craft & Gift Marquee for a proper look and feel. From soft-touch fabrics to eco-conscious wallpapers, you’ll see exactly why we love these.
Until then, have a browse online, pop by the shop, or drop us a note - we’re always happy to help you find something beautiful and meaningful for your home.